Ser Paraíso
Ser Paraíso is a line of interactive design and sound goods for positivity. As the Creative Director, I conceptualize and execute the design, illustration, and photographic art direction for all our products, both physical and digital.
Social Photography
Art direction for photos for our Instagram and Pinterest feeds. Photography by Mariana Peláez and Soona.
Playlists
Musical Curation, Art Direction and Design for ‘Playlists Paraíso‘, a series of playlists available via the QR Codes that come with our interactive decks. Each playlist explores music centered around a specific intention and is designed to accompany the cards as a self-care practice or meditation.
Wallpapers
Art Direction and Design for the wallpapers that are sent to our costumer base via our monthly newsletter.
Instagram Feed
Design and Illustration for our instagram feed. Some of the photos below taken by Mariana Peláez.
Products
Creative Direction and Design for our line of products. Here is a selection from the Spring/Summer '22 collection, showcased and sold at Madewell through the Hometown Heroes Program.
Web and Newsletter
I handle the design for our website and monthly newsletter. My aim is to create an enjoyable online experience that not only reflects our brand's identity but also expands the experience of our physical products.
